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MSc Tourism Marketing Management

University of Strathclyde

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University of Strathclyde

Course options

  • Qualification

    MSc - Master of Science

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

Study with us suitable for graduates who want to pursue a managerial career in tourism marketingundergraduate studies in tourism or hospitality are not a prerequisite of this programmedevelop an understanding of core marketing theory and apply this to the dynamic and international tourism sector through industry-specific insights and engagementskills-based and experiential teaching supports technological, leadership, teamwork and cross-cultural upskilling to fast-track your career Why this course? Our Tourism Marketing Masters covers core marketing theory and concepts relating to strategy, consumers, branding, research and sustainability, alongside more focused study relating to destinations, services and tourism resources. Key features of the course include: a teaching team with extensive research and knowledge exchange experience in tourism, as well as wider marketing disciplines experiential learning via case studies and high-calibre industry collaborations and speakers capstone projects with the opportunity to lead a theory-based or practice-based research project teaching focused on transferable skills and employability prospects informed by leading tourism organisations worldwide Our MSc Tourism Marketing Management students come from all parts of the world, which lends itself well to the international field of tourism. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a diverse spectrum of perspectives in the classroom.

Tuition fees

Students living in United States
(International fees)

£ 32,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

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University of Strathclyde

University of Strathclyde

  • University League Table

    38th

  • Campus address

    John Anderson Campus, 16 Richmond Street, Glasgow, Glasgow, G1 1XQ, United Kingdom

VIEW PROFILE
Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

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