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MSc Tourism Marketing

University of Liverpool

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University of Liverpool

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Liverpool Campus

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    12 Months

Course summary

The global tourism industry’s recovery post-pandemic, coupled with advancements in digital marketing and analytics, is driving demand for professionals equipped with both marketing acumen and analytical skills in the tourism sector. With our new MSc Tourism Marketing and Analytics, you will develop a master's level understanding of the international tourism industry and the knowledge and skills needed to excel in it.IntroductionThis specialised programme provides a strong foundation in both marketing and analytics, preparing you for strategic roles in the tourism industry. It combines the key concepts of marketing management, including consumer behaviour, digital marketing strategies focussed on tourism and brand management, and advanced data analytics. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market.You will analyse data through real-life case studies and practical examples from various sources such as website visits and booking patterns. In doing so, you will understand how tourism businesses gain valuable insights into customer preferences and behaviours. You will also learn how to tailor marketing strategies effectively, target specific customer segments and personalise messaging and offerings.An essential part of your professional development is gaining prowess in using relevant analytical tools and techniques. You will discover how tourism businesses optimise their marketing campaigns by measuring key performance indicators (KPIs) to understand how they allocate resources efficiently, identify areas for improvement and maximise their marketing efforts.What you'll learnUnderstand how tourism businesses may optimise marketing campaigns by measuring key performance indicators (KPIs).Understand how tourism focused firms may allocate resources efficiently, identify areas for improvement, and maximize the impact of marketing efforts.How to analyse data using cases studies and examples from various sources such as website visits, social media interactions, and booking patterns.

Application deadline

28/08/2026

Tuition fees

Students living in United States
(International fees)

£ 2,667month

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Liverpool

University of Liverpool

  • University League Table

    23rd

  • Campus address

    Main Site, The Foundation Building, Brownlow Hill, Liverpool, Liverpool, L69 7ZX, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    3rd out of 90 2

  • Entry standards

    / Max 211
    149 70%

    17th

  • Graduate prospects

    / Max 100
    93.0 93%

    5th

    1

  • Student satisfaction

    / Max 4
    3.21 80%

    19th

    5

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