Multimedia Public Relations (with Advanced Practice) MA

Course overview:

The public relations and media industries are constantly changing. To stay ahead of the game, you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.

During this course you work as public relations professionals with industry partners on real-life briefs and in work-based placements. You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop their academic skills and writing. This course is primarily taught in Teesside's purpose-built digital working-environments, developing your skills in building meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work, which translates globally.

The one-year programme is a great option if you want to gain a traditional MSc qualification. The two-year master’s degree with advanced practice enhances your qualification by adding a vocational or research based internship to the one-year master’s programme. A vocational internship is a great way to gain work experience and give your CV a competitive edge. A research internship provides you with the opportunity to develop your analytical, team-working, research and academic skills by working alongside a research team in an academic setting. We guarantee a research internship, but cannot guarantee a vocational internship. We will, however, provide you with practical support and advice on how to find and secure your own vocational internship position should you prefer this type of internship.

How you learn:

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed:

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory.

You write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client or undertake a self-conceived piece of independent research and produce an extended essay under the guidance of a nominated supervisor.

Career opportunities:

A qualification and experience in public relations opens a vast range of opportunities in all areas of the media and communications industries.

Graduates have gone on to forge successful careers in public relations, social media optimization and events management for a range of local and national companies.