New Media Art BA (Hons)

**Course information**BA(Hons) New Media Art helps students discover and develop their own artistic practices through exploring diverse platforms from illustration, moving image, animation, multimedia live performance/installation, projection mapping, sound art, creative coding and immersive media (360 Filming/AR/VR). Through learning and exploring historical, contemporary, cultural and social contexts of New Media Art, students become ‘Technical’, ‘Critical’ and ‘Creative’ practitioners.**Course Content**With investment and collaboration with creative partners, the focus of our course will support you to become leading creative practitioners, merging art, culture, and technology. Our programme will provide you with the skills to place you in a strong position within the creative landscape, with in-depth arts training, whilst developing your abilities to explore and experiment with new media and digital technologies.The programme introduces a broad range of media technologies for art making and creative employment, and students develop a comprehensive and extensive portfolio during their study. Our Ayr campus offers various creative facilities from art studios, computer labs, TV studios, music studios and performance spaces and New Media Art students greatly benefit this multi-disciplinary and creative learning environment.You will engage in the following areas during your time with us:[1st Year] Image-based: Photography, Illustration, Collage[2nd Year] Time-based: Film, Animation, Installation Art, Participatory Art[3rd Year] Space-based: Projection Art, Sound Art, Interactive Media[4th Year] Body-based: Intermedia, Immersive MediaNew Media Art captures the technological innovations which now inform and connect all aspects of contemporary life – providing a way to understand and communicate the relationships between people, places, and things. This creative field is now recognised as being one of the fastest growing creative art forms in the world today – with exciting directions being forged by an upcoming generation of artists who recognised the intersections between creative art practice and new technologies.**Graduate Opportunities**As a graduate, your broad range of artistic and technological skills and experience will create a diverse range of career opportunities across fine art, illustration, media art, animation, moving image, theatre design, projection art, community arts and art education but also academic opportunities to pursue postgraduate studies.