Online Masters Degree in Advertising Strategy & Planning

Advertising Strategy & Planning Course Overview

This programme is available for part-time study as Masters (MA) or Postgraduate Diploma (PGDip). The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice.

This masters degree focuses on the rigorous and demanding stages of research, strategy and planning procedures, giving you a full overview of advertising practice, its functions and roles.

The online masters comes from the School of Communications within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

Masters degree summary

Accelerate your career trajectory within the global advertising & marketing industry
Acquire the skills to operate seamlessly within the world of advertising & marketing

CIM accreditation

The Masters in Advertising Strategy & Planning is accredited by the Chartered Institute of Marketing (CIM). The course is part of the Graduate Gateway Programme which provides students with a unique opportunity to gain a CIM professional qualification or award alongside their degree.

Who is this masters degree for?

This international-facing masters delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

This masters degree is suitable for applicants who may be:

• Interested in brands, media, marketing, people, technology, arts & culture
• Curious, creative, analytical, driven and collaborative

You may be:

• Looking for a course that'll give you the broad skills to work in an ad agency in a planning or strategic role
• Working in a marketing, media or brand manager role and wanting to have a greater insight into advertising, agency functions, the creative process, how to deliver a brief, evaluate creative concepts and understand contemporary media channels
• Working within an advertising agency in a junior capacity and looking to enhance your job performance and accelerate your career path
• An individual with experience in the creative departments of an advertising agency looking to move into a strategic role
• Currently working within broad marketing roles (client side) and wishing to establish a change in career path and seek employment in advertising (agency side)

Assessments

• Written assignments(no examinations)
• Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns