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Online Masters in Marketing and Digital Communications PGDip

Falmouth University

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Course options

  • Qualification

    Postgraduate Diploma

  • Location

    Falmouth University

  • Study mode

    Distance / Online

  • Start date

    01-JUN-21

  • Duration

    14 months

Course summary

Introduction

Marketing, advertising and branding have been transformed by digital communications and globalisation. Audiences demand personalised, culturally relevant experiences that go beyond just buying another product. On this course, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll build a comprehensive working knowledge of marketing and branding strategy and learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process. You’ll learn to work to professional standards and best practice in marketing and digital communications.

You’ll use your professional experience and cultural knowledge to develop concepts, plans, and campaigns that you can immediately use in your current work and as you progress in your career.

You will graduate as a forward-looking marketing professional, ready to embrace change on a global scale. You will have the ability to adapt to whatever new ways of doing business and new approaches to marketing and digital communications emerge during your career.

Who is this course for?

You should be:

  • Looking to develop commercial and cultural sensitivity for national and international markets.
  • Ready to embrace future opportunities and challenges created by the rapidly-changing global marketing, advertising and digital communications industries.

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.

Assessments are 100% coursework and submitted online. There are no exams.

Assessments could include:

  • Academic essays
  • Reports and plans
  • Blogs and infographics
  • Pitches and presentations.

Application deadline

10 May 2021

Tuition fees

Students living in United States
(international fees)

£ 7,300overall cost

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Falmouth University

  • University League Table

    77th

  • Campus address

    Falmouth University, Woodlane, Falmouth, Cornwall And Isles Of Scilly, TR11 4RH, England

Subject rankings

  • Subject ranking

    97th out of 123 22

    58th out of 97 1

    37th out of 84 8

  • Entry standards

    / Max 209
    102 47%

    104th

    9
  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    4.36 87%

    3rd

    117
  • Entry standards

    / Max 190
    117 58%

    48th

    1
  • Graduate prospects

    / Max 100
    69 69%

    25th

  • Student satisfaction

    / Max 5
    3.88 78%

    74th

    15
  • Entry standards

    / Max 200
    119 59%

    42nd

    10
  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    4.09 82%

    22nd

    21

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