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PG Cert Strategic Sport Marketing

Leeds Beckett University

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Course options

  • Qualification

    Postgraduate Certificate

  • Location

    Headingley Campus

  • Study mode

    Part time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Course Details

Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace. You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities. Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner. Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.

Course Benefits

Sport is a global business and is becoming more unpredictable due to dynamic changes in the global landscape, making it ever more challenging for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives. This course combines specialised marketing skills with expert knowledge of the sport industry which will make your CV standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career. Tutors with established links to major professional sports bodies will support you throughout your course and their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline. We work closely with local organisations such as Leeds Rhinos and Yorkshire County Cricket Club, and we welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

Tuition fees

Students living in United States
(international fees)

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University information

Leeds Beckett University

  • University League Table

    118th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

Leeds Beckett is a global university, with an alumni community based in more than 150 countries around the world.
Leeds Beckett degrees are available to study in-country in China, Hong Kong, Malaysia, Mauritius, Nepal and Singapore.
In-country staff provide application support and advice in Bahrain, China, India, Nigeria, Qatar and Vietnam.

Subject rankings

  • Subject ranking

    59th out of 84 3

  • Entry standards

    / Max 200
    111 55%

    62nd

    2
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    4.07 81%

    25th

    7

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