We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

PG Dip Strategic Sport Marketing

Leeds Beckett University

Add to favourites

Course options

  • Qualification

    Postgraduate Diploma

  • Location

    Headingley Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

COURSE OVERVIEW

Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.

You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.

Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.

Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.

Sport is a global business and is becoming more unpredictable due to dynamic changes in the global landscape, making it ever more challenging for marketing professionals to understand their markets and respond strategically to achieve their organisational and marketing objectives. This course combines specialised marketing skills with expert knowledge of the sport industry which will make your CV standout whether you are wanting to get into this profession or are looking to advance to the next stage in your marketing career.

Tutors with established links to major professional sports bodies will support you throughout your course and their research-informed experience will provide varied learning opportunities so you can gain a balanced perspective of the discipline. We work closely with local organisations such as Leeds Rhinos and Yorkshire County Cricket Club, and we welcome industry speakers, such as representatives of the Rugby Football League and international marketing agencies, to bridge theory and practice.

You will join a vibrant, supportive and dedicated academic community and on graduating from this course you will become part of a well established alumni network that spans this industry. Our graduates have gone on to work for Nike, Adidas, the Premier League, Manchester United, Rugby Football Union, Octagon and British Paralympic Association.

TEACHING & LEARNING

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.

Our silver status in the latest Teaching Excellence Framework, reflects our commitment to deliver high-quality teaching, learning and outcomes for our students.

Tuition fees

Students living in United States
(international fees)

£ 9,335per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

  • University League Table

    118th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

Leeds Beckett University is a global university, with an alumni community based in 153 countries around the world.
Degrees available to study in-country in China, Hong Kong, Malaysia, Mauritius, Nepal and Singapore. In-country staff provide application support and advice.
International students are eligible for scholarships of up to £5,000.

Subject rankings

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!