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PGCert in Museums & Galleries Entrepreneurship

Goldsmiths, University of London

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Course options

  • Qualification

    Postgraduate Certificate

  • Location

    Goldsmiths, University of London

  • Study mode

    Part time

  • Start date

    SEP-21

  • Duration

    20 weeks

Course summary

This programme will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship.

Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career.

Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll examine the ways in which museum and gallery professionals have developed sophisticated new strategies and applied innovative entrepreneurial thinking to find ways of attracting visitors from a wide range of backgrounds to visit their institutions, engage with their events, and interact with art works in different ways.

Entrepreneurial thinking in museums and galleries is unique and cannot be viewed in the same way as a start-up business or new commercial venture. Instead it's a progressive way of developing commercial strands within the public sector. So you'll be encouraged to identify entrepreneurial activity, identify the target audiences for whom activities or resources have been developed, and the type of income raised.

The programme will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V&A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.

The programme is made up of two 30-credit modules, which you can also take as standalone short courses:

  • Museums & Galleries as Creative Entrepreneurs (Autumn term)
  • Museums & Galleries as Cultural Entrepreneurs (Spring term)

You can start the course at either point in the year.

For your assessment you'll be asked to use all of your creative, entrepreneurial and research skills to 'create' a museum of your own. You'll then produce a museum guide containing a director's foreward, an introduction to a collection, a description of how the institution is managed and structured, and an account of leisure facilties and fundraising, sponsorship and enterprise activities.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Goldsmiths, University of London

  • University League Table

    63rd

  • Campus address

    Goldsmiths, University of London, New Cross, Lewisham, SE14 6NW, England

Subject rankings

  • Subject ranking

    33rd out of 122 10

  • Entry standards

    / Max 209
    128 60%

    50th

    8
  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.93 79%

    76th

    1

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