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Political Strategy and Communication - MA

University of Kent

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Brussels School of International Studies

  • Study mode

    Full time

  • Start date

    27-SEP-21, 17-JAN-22

  • Duration

    1 year

Course summary

Overview

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility.

What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

About the Brussels School of International Studies

The University of Kent's Brussels School of International Studies (BSIS) is a specialist postgraduate centre offering advanced English language-based degrees covering the spectrum of international affairs. We host three academic schools of the University of Kent which allows students to specialise in one programme while informing their personal approach to international studies with another, via a secondary specialisation.

Tuition fees

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University information

University of Kent

  • University League Table

    47th

  • Campus address

    University of Kent, Recruitment and Admissions Office, Registry, Canterbury, Kent, CT2 7NZ, England

With a global reputation for academic excellence, first-class research and teaching, Kent offers a superb education and memorable student experience.
Kent welcomes students from 152 countries. 21% of students are from Europe and overseas, creating a diverse and supportive community.
Located in historic and inspiring locations that have the continent on their doorstep, you’ll be part of a global community and supported every step of the way.

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