Production Management and Entrepreneurship BA (Hons)

**About the Course**Productions in the 21st Century require careful management by nimble entrepreneurs able to embrace a series of digital complexities. Entrepreneurs who are willing to make tough decisions but also visionary, informed, supportive, collaborative, and creative - with all the skills necessary for a portfolio career in the Creative industries. This course equips such entrepreneurs with an affirmative outlook and perspective, it empowers digital natives to operate in an ever-evolving digital world. The BA (Hons) Production Management and Entrepreneurship teaches students to create and manage diverse types of productions – whether they be theatrical, musical or a blend of different disciplines. The focus on digital content creation, digital marketing, social media, digital arts and branding is supported by more traditional skills like marketing, ethics, law, market research and consultancy. Graduates of this course acquire personal disciplines, industry knowledge, and a perceptive comprehension of the world around them. This perspective will enable them to shape their personal values, visions, and goals in an organizationally, socially, and economically viable way. Graduates are technically skilled, dynamic and street wise, displaying the know-how and wisdom to manoeuvre in creative society with impactful technical proficiencies. Graduates are balanced, appreciating the interplay between local and global, online and offline, the individual and the community, praxis and theory. Graduates are positive, real, and experienced, having worked extensively with assorted stakeholders on real projects. Above all, graduates will be confident, with an overarching perspective on the numerous possibilities within the entertainment industry of the 21st Century.**This course is approved and awarded by BIMM Institute**