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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Leeds

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    12 months

Course summary

Overview

This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.

Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.

But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives.

Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.

Learning and teaching

We use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops.

Independent study is crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You can anticipate spending at least 20 hours per week on independent study associated with your modules.

You'll be taught by active researchers in the field of communication and media. The research interests and practice of your tutors inform the content of the course.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

Assessment

Assessment methods may vary depending on the modules you choose. They’re likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.

Career opportunities

This isn't a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.

You’ll acquire or refine high-level skills in areas such as research, critical analysis, interpretation and oral and written communication, as well as having good cultural, political and critical awareness.

You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.

You’ll also be equipped to continue with further research at PhD level and pursue an academic career.

Tuition fees

Students living in United States
(international fees)

£ 22,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Leeds

  • University League Table

    16th

  • Campus address

    University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England

A global community, the university’s staff and students come from over 170 countries. There will be chances to meet and work with people from across the world.
The university is continually investing in its campus, from new laboratories and lecture theatres to one of the most impressive libraries in the UK.
With a history of welcoming international students for over 100 years, students can be sure of experienced help throughout their time at Leeds.

Subject rankings

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