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Psychology and Marketing

Heriot-Watt University

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Heriot-Watt University

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Heriot Watt University - Edinburgh Campus

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    4 Years

Course summary

This programme is comprised of core courses in both psychology and marketing, ensuring that you’ll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Heriot-Watt University enjoys an established reputation for teaching and research in both psychology and marketing, and both disciplines promote a high level of interdisciplinary research.

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip you with the tools necessary to understand the links between individual and social behaviour.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.

Tuition fees

Students living in United States
(International fees)

£ 20,080per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    25th

  • Campus address

    Heriot Watt University - Edinburgh Campus, Riccarton, Edinburgh, Edinburgh, Scotland, EH14 4AS, United Kingdom

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university’s ‘Go Global’ scheme.

Subject rankings

  • Subject ranking

    Marketing

    51st out of 90 23

    32nd out of 118 29

  • Entry standards

    / Max 211
    166 79%

    7th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.85 71%

    87th

    30

  • Entry standards

    / Max 220
    173 79%

    11th

  • Graduate prospects

    / Max 100
    82.0 82%

    7th

    63

  • Student satisfaction

    / Max 4
    3.04 76%

    75th

    26

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