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Psychology of Advertising MSc

Lancaster University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Lancaster University

  • Study mode

    Full time

  • Start date

    OCT

  • Duration

    1 year

Course summary

Course Overview

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.

This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied and how it might be applied more radically - in the communications industry.

The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.

Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.

Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research.

During the year, you will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for you to demonstrate everything that you have learnt and put theory into practice. You will develop your data-handling skills as well as your ability to accurately and appropriately present your research.

In addition, your dissertation can be completed in parallel or sequentially with an industry placement. This would give you the opportunity to gain hands-on experience, while applying your skills and knowledge to address a real-world, industry-focused challenge. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course.

This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.

Tuition fees

Students living in United States
(international fees)

£ 22,550per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Lancaster University

  • University League Table

    8th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

Students from over one hundred countries study at the Lancaster campus. An open and welcoming community, equality and diversity are valued.
Lancaster University offers students a range of high-quality, safe and comfortable accommodation.
Lancaster University campus has a vast array of facilities including shops, banks, hairdressers and coffee shops.

Subject rankings

  • Subject ranking

    6th out of 84 2

    10th out of 118 1

  • Entry standards

    / Max 200
    147 72%

    14th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    4.09 82%

    22nd

    14
  • Entry standards

    / Max 216
    150 70%

    28th

    6
  • Graduate prospects

    / Max 100
    82 82%

    4th

  • Student satisfaction

    / Max 5
    4.22 84%

    15th

    2

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