Public Relations and Digital Communications with Foundation Year BA (Hons)

**Summary**: This course includes an integrated foundation year if you don’t have the appropriate subjects or grades for direct entry to the first year of the degree. Public relations and digital communications - encompassing digital magazines, social and multimedia marketing, branding and advertising and corporate communications - has emerged not just as an area of creative media industry, but as a dynamic practice that is ubiquitous across all industries.**Course details**: There is a need for a new generation of critical and creative thinkers and content producers, evidenced by growing job vacancies in the digital communications field. The BA (Hons) Public Relations and Digital Communications degree responds directly to the fluidity of the global media landscape. It covers content production skills, campaign design, creativity, project management, business understanding and effective team working, entrepreneurial approaches and leadership ability. You learn strategically as an agent of change through industry-led and standard projects and build a portfolio of practice and research. You devise strategies, creative solutions and produce quality exciting content, which communicates to audiences at local, national and global levels. Between Year 2 and your final year, you have the chance to spend a year in industry on placement, or study abroad at one of our partner institutions. Alternatively you can proceed on to the final year.**After the course**: Graduates from media and creative industries courses at Teesside University work in a range of digital communication roles, both across the North East and as far afield as Australia, Malaysia and Singapore. Roles include public relations, social media design, content production and marketing, digital magazine production and editing and corporate communications for companies as varied as Island Records, Sky Sports, public relations companies such as Harvey and Hugo, digital marketing companies such as Visualsoft, fashion brands and designers and in digital communication roles for major news brands. Graduates from media courses have also set up their own companies, contributing directly to the UK digital economy.