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Public Relations and Journalism BA (Hons)

University of Winchester

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UCAS CODE: P250

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    3 Years

Course summary

- Learn from staff with extensive industry experience as you engage with real-world PR projects- Develop as a critical thinker and master the art of how to communicate effectively and creatively across multiple platforms- Choose from a broad range of teaching content allowing you to explore various career pathways in public relations, journalism and media communications- Use the Work Placement module to gain experience in an office environment relevant to your career aspirations- Produce your own media content in our Multimedia Centre’s outstanding industry-standard facilities, including two HD TV studios with green screens, a newsroom, and a computerised radio studioAre you ready to make a lasting impression? As a public relations executive you’ll need to know how to manage the reputations of people, products and organisations effectively by telling the right stories on the right platforms at the right time. Our Public Relations and Journalism degree is designed to help you do just that by developing quality critical and creative expertise in public relations. You’ll learn to manage communications and implement a wide range of public relations initiatives using traditional and digital tools. Whether you’re exploring an individual or collaborative approach you’ll be closely supported by academic and industry professionals. This dynamic three-year programme of study combines the analytical and practical elements of 21st-century public relations. You will learn about the PR industry and its connections to the media; its history and development within the digital media landscape, and the powerful role it plays in areas as diverse as marketing, celebrity culture, and political communications. Alongside this, you will have the opportunity to gain an insight into the skills required to produce media content using industry-standard facilities. As well as innovative practical workshops and work placements, you will explore a range of digital, physical and online resources to support your in-class teachings and creative projects, and have the opportunity to work to real-world briefs. Year 1 develops your core academic skills and introduces you to journalism and Key Concepts in Media and Communication. Practical modules enhance your Media Skills and there are modules on Design Thinking and Persuasive Writing.In Year 2, you study journalism in more depth, including its relationship with digital and social media. You also take specialist modules exploring Professional Media Writing; Social Media, Advertising and Branding, and Podcasting. A range of optional modules include Exploring Media Theory and Feature Writing. The second-year Work Placement module allows you to go beyond the lecture theatre to work in a PR setting where you can gain valuable experience and apply your learning in a real office environment.In the final year, you take a module in documentary and photojournalism, update your knowledge of media law and study a module designed to provide insight on communications in the political arena. For the Extended Independent Study, you can produce a portfolio of articles, a more practical media project or undertake a conventional dissertation on any aspect of the programme that interests you. Optional modules include Community Media, Business Storytelling and Celebrity Culture.Studying Public Relations and Journalism at Winchester is an excellent preparation for a successful career in PR and the media. Our up-to-date course content ensures you have the relevant critical and practical skills to succeed in the modern workplace.Graduates can expect to find work in the creative industries, PR consultancy, in-house public relations, business-to-business, journalism, marketing and communications, fashion and celebrity industry, the third se

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 13,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 104 - 120

A GCSE A*-C or 9-4 in English Language is required.

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University information

University of Winchester

  • University League Table

    105th

  • Campus address

    University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England

Subject rankings

  • Subject ranking

    75th out of 97 2

  • Entry standards

    / Max 190
    105 52%

    77th

    1
  • Graduate prospects

    / Max 100
    54 54%

    74th

  • Student satisfaction

    / Max 5
    4.02 80%

    47th

    7

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