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Public Relations - MA

Birmingham City University

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Birmingham City University

Course options

2 options available

  • Qualification

    MA - Master of Arts

  • Location

    City Centre Campus (Millennium Point)

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 Year

Course summary

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities. Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists. What's covered in this course? The MA Public Relations course teaches you how to construct effective PR and social media campaigns, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, brands, charities, public bodies and communities. It is about reputation, influence, engagement and content creation. The course brings together theory and practice, combining real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We explore the ever-changing media landscape while critically examining PR’s impact on society. The course is recognised by the leading professional body for PR in the UK, the Chartered Institute of Public Relations. The teaching team works closely with employers from public and private sector organisations, B2B and B2C, lifestyle and health, who support us with visiting speakers, case studies and mentoring, enabling you to engage with emerging PR challenges.

Application deadline

17/07/2026

Tuition fees

Students living in United States
(International fees)

£ 18,970per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    95th

  • Campus address

    City Centre Campus (The Curzon Building), 4 Cardigan Street, Birmingham, West Midlands, B4 7BD, United Kingdom

VIEW PROFILE
BCU's facilities are world-class, staff have experience in every sector, and courses prepare you to tackle real-world challenges.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.
Live and study in an affordable multicultural city. BCU is a modern and dynamic international university, with staff, students and alumni from 120 countries.

Subject rankings

  • Subject ranking

    Communication & Media Studies

    63rd out of 92 15

  • Entry standards

    / Max 198
    110 56%

    62nd

  • Graduate prospects

    / Max 100
    60.0 60%

    63rd

    9

  • Student satisfaction

    / Max 4
    3.20 80%

    38th

    12

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