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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Harrow Campus

  • Study mode

    Full time

  • Start date

    JAN, SEP

  • Duration

    1 year

Course summary

Course summary

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR) for their University partnership initiatives. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas.

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises.

CAREER PATH

Our graduates come from all over the world. Many return to their home countries to pursue their careers, while others work all in Asia, Europe, Australasia, the US and the Middle East. Many of our alumni work in major international PR agencies including H + K Strategies and Edelman, while others work in-house at organisations as diverse as Lego and the United Nations.

It is not unusual for our students to have started careers in PR even before they have formally graduated. We work closely with the PR industry, offering our students a range of study visits to agencies and in-house departments in addition to a wide variety of guest speakers. We offer details of PR industry graduate schemes, and assist our students in applying. We maintain the relevance of the course curriculum through regular consultation with people working within the PR industry.

CAREERS AND EMPLOYABILITY SERVICE

Our Careers and Employability Service is here to support you to achieve your full potential.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.

Tuition fees

Students living in United States
(international fees)

£ 17,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Westminster, London

  • University League Table

    111th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

With students coming from 170 nations around the globe, Westminster is one of the most internationally diverse universities in the UK.
Courses at Westminster aim to prepare students for industry and ensure that work experience and placement opportunities are accessible to all.
Westminster offers a wide range of scholarships, including a fully-funded postgraduate award, supporting students from over 50 countries across the world.

Subject rankings

  • Subject ranking

    35th out of 97 6

  • Entry standards

    / Max 190
    115 57%

    52nd

    9
  • Graduate prospects

    / Max 100
    69 69%

    25th

  • Student satisfaction

    / Max 5
    3.75 75%

    87th

    10

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