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Retail Marketing - BA (Hons)

University of Stirling

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University of Stirling
UCAS CODE: N550

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    3 Years

Course summary

Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic. Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience. Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.Study abroad opportunities

Tuition fees

Students living in United States
(International fees)

£ 17,200per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

University of Stirling

  • University League Table

    51st

  • Campus address

    University of Stirling, University of Stirling, Stirling, Stirling, FK9 4LA, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    23rd out of 90 2

  • Entry standards

    / Max 211
    173 82%

    3rd

  • Graduate prospects

    / Max 100
    80.0 80%

    27th

    1

  • Student satisfaction

    / Max 4
    2.94 73%

    81st

    17

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