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Social Media Management - BA (Hons)

University of Sunderland

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University of Sunderland
UCAS CODE: P508

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Sir Tom Cowie Campus

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    3 Years

Course summary


Create engaging content from video to graphics. Manage social media channels and develop strategies and campaigns for brands, using analytics to grow and engage your audience. Build skills as a content creator and excel in a career in social media.

Almost every employer, from Nike to Netflix, has a social media presence. Develop the skills and experience you need to meet the growing demand for social media managers across a wide range of industries, and learn how to grow and engage your audiences as a content creator.You'll experiment with your own social media channels, and grow and engage your own digital communities. Learn to create engaging content and use analytics and attribution to prove impact and understand your audience. Develop social media strategies and organic and paid campaigns, combining integrated communications approaches across public relations and digital marketing. Delve into ideas about how to communicate, influence and persuade, and explore what makes content shareable and engaging.Throughout the course, you'll get hands-on experience, including managing social media channels and planning social media and PR campaigns and strategies for real clients. You'll also undertake a week-long placement, building contacts and connections in the industry.You'll study a degree with multiple accreditations: the course is accredited by the Digital Marketing Institute (DMI) our public relations modules are accredited by the CIPR, the industry’s leading body and the Media Law module is accredited by the National Council for the Training of Journalists (NCTJ). You can graduate with an extra qualification from the NCTJ, proving you are legally and ethically safe to publish content.By the end of this course, you'll have the skills, knowledge and experience you need to pursue a career in social media, content and communications, whether that's as an employee, a content creator, freelancer or digital nomad, or business owner and entrepreneur. If you have previously studied an HNC, HND, Foundation Degree or started a degree elsewhere in a relevant subject you may gain direct entry to join this course at Stage 2 or 3.

Application deadline

14/01/2026

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Tuition fees

Students living in United States
(International fees)

£ 17,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points

UCAS Points : 112 - 96

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University information

University of Sunderland

University of Sunderland

  • University League Table

    68th

  • Campus address

    City Campus, Chester Road, Sunderland, Sunderland, SR1 3SD, United Kingdom

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Subject rankings

  • Subject ranking

    Marketing

    88th out of 93 1

  • Entry standards

    / Max 198
    100 51%

    75th

  • Graduate prospects

    / Max 100
    48.0 48%

    66th

    5

  • Student satisfaction

    / Max 4
    3.17 79%

    31st

    58

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