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Sport Business Management with Sandwich Year BA (Hons)

Buckinghamshire New University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Buckinghamshire New University

  • Study mode

    Full time

  • Start date


  • Duration

    4 Years

Course summary

Delve into the diverse world of Sports Marketing where you’ll explore the unique opportunities and challenges that face sports marketers and the industry as a whole.You'll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. Studying with us will set you up perfectly for an exciting career in marketing, whatever path you choose to follow.**Why study this subject?**The massive growth in the sports sector means there's increased demand for quality graduates who can demonstrate both knowledge and experience of working within the sports industry.In today’s economy, marketing plays a vital role in all organisations. By studying with us, you’ll develop your skills and learn how marketing can enhance the performance and perceptions of any organisation.**Why study at Buckinghamshire New University?**We always strive to give you ‘real world’ experience which will best prepare you for stepping into your future career. In our course, you’ll have the opportunity to engage in real marketing and agency briefs meaning you'll be learning in a uniquely practical way from day one.We’ve designed the course in this way to help you develop personal enterprise and entrepreneurial capabilities whilst being innovative and creative in your work. This focus on real-world experience will give you the competitive edge when heading into employment.We offer you access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports industry throughout your course, including athletes and professional governing bodies.With our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports and marketing organisations.**What will I study?**With a strong business studies foundation, this course will take you through the targeting and positioning of brands, paying attention to issues like market competition and saturation.You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements and cover the management of digital media, exploring the role it has to play in sports marketing. You’ll also look at how to measure marketing campaign effectiveness using market research techniques and digital analytics.You’ll learn all about business management and spend time looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets.We’ll also cover strategic sport management and finance plus the regulation of sport business – crucial parts of any marketer’s role, whatever the industry context.**How will I be taught and assessed?**You’ll work towards two qualifications at the same time on this course - we have CIM modules embedded within our degree modules so once you’ve graduated you can register with the CIM.You’ll go to CIM events, work with industry leaders and, joining students from our other Business degrees, you’ll get vital experience while developing your business skills.We always make sure you've one-to-one teaching with our lecturers - at BNU we build relationships where lecturers know their students by name, not by number.You’ll be taught via lectures, interactive seminars, workshops, small group activities and classroom debates. Every stage of the programme is also supported by e-learning material.You’ll be assessed mostly through coursework and ‘real-world’ sport business activities like designing, implementing and evaluating marketing solutions. Here, you’ll focus on activities such as applying for funding, appraising financial performance and preparing marketing strategies.In your final year you’ll conduct a research dissertation meaning you’ll be able to

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

Entry requirements

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UCAS Points : 80 - 104


University information

Buckinghamshire New University

  • University League Table


  • Campus address

    Buckinghamshire New University, Queen Alexandra Road, High Wycombe, Buckinghamshire, HP11 2JZ, England

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