We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Looking for Clearing courses?

Change here for clearing courses offered by this University

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    3 Years

Course summary

- Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1- Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing- Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams- Our campus is friendly and compact with a community feel, offering first-class, sustainable facilities for learning and teaching. Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills.Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice.This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise.There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas.The Sports Marketing strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship.In the Sports Studies strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport.The Management, Marketing and Events strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport.Finally, in the Research Methods strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation.Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 104 - 120

A GCSE A*-C or 9-4 pass in English Language and Mathematics is required.

VIEW MORE

University information

University of Winchester

  • University League Table

    105th

  • Campus address

    University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England

An international student adviser supports students throughout their degree with all elements of living and studying at Winchester.
English language support is available before the start of a degree course, as well as throughout the course of study.
International students are met at the airport at the start of semester and shuttled to campus for welcome week to participate in an orientation programme.

Subject rankings

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!