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Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Buckinghamshire New University

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Delve into the diverse world of Sports Marketing where you’ll explore the unique opportunities and challenges that face sports marketers and the industry as a whole.You'll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. Studying with us will set you up perfectly for an exciting career in marketing, whatever path you choose to follow.**Why study this subject?**The massive growth in the sports sector means there's increased demand for quality graduates who can demonstrate both knowledge and experience of working within the sports industry.**Why study at Buckinghamshire New University?**We always strive to give you ‘real world’ experience which will best prepare you for stepping into your future career. In our course, you’ll have the opportunity to engage in real marketing and agency briefs meaning you'll be learning in a uniquely practical way from day one.We offer our students access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports industry throughout your course, including athletes and professional governing bodies.What’s more, with our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports and marketing organisations.One of the most important things about our Sports courses is that we are the only university in the UK to focus on disability sport, an area of increasing importance in the industry.**What facilities can I use?**Students of this course can utilise our state-of-the-art gym and human performance laboratory, home to an indoor three-lane running track that has 3D motion-capture technology.The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment.**What will I study?**With a strong business studies foundation, this course will take you through the targeting and positioning of brands, paying attention to issues like market competition and saturation.You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements and cover the management of digital media, exploring the role it has to play in this sports marketing. You’ll look at how to measure marketing campaign effectiveness using market research techniques and digital analytics.You’ll develop important transferable skills in business management and spend time looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets.We’ll also cover strategic sport management and finance plus the regulation of sport business – crucial parts of any marketer’s role, whatever the industry context.**What are my career prospects?**Our BA (Hons) Sport Marketing course will help prepare you for a range of career possibilities, such as:- Sport Marketing- Sport Media and Communications- Sports Events Management- Sports Facility Management- Sports Entrepreneur- Health and Fitness Industry- Self-employment in sport business- Sport Law.

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

£ 14,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

University information

Buckinghamshire New University

  • University League Table


  • Campus address

    Buckinghamshire New University, Queen Alexandra Road, High Wycombe, Buckinghamshire, HP11 2JZ, England

Subject rankings

  • Subject ranking

    80th out of 92 17

    31st out of 85 35

  • Entry standards

    / Max 200
    87 46%


  • Graduate prospects

    / Max 100
    75.0 75%


  • Student satisfaction

    / Max 5
    4.02 80%


  • Entry standards

    / Max 203
    113 51%


  • Graduate prospects

    / Max 100
    78.0 78%


  • Student satisfaction

    / Max 5
    4.47 89%



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