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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Birkbeck, University of London

  • Study mode

    Full time

  • Start date

    04-OCT-21

  • Duration

    1 year

Course summary

Our MSc Sport Marketing is aimed at those who wish to develop their understanding of marketing and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects, such as brand management, marketing communications and consumer behaviour, and looks at how the principles and processes of marketing apply to the business of sport.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Accredited by the Chartered Institute of Marketing (CIM).

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in sports clubs, governing bodies, retail and the media. Possible professions include marketing, media, or retail. This degree can also be useful in a variety of roles within sports organisations, such as FIFA, and in becoming a sports administrator or sports development officer.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

Tuition fees

Students living in United States
(international fees)

£ 18,780per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Birkbeck, University of London

  • Campus address

    Birkbeck, University of London, Malet Street, Bloomsbury, United Kingdom, WC1E 7HX, England

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