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Sports Marketing Management BSc (Hons)

Manchester Metropolitan University

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Manchester Metropolitan University

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Manchester Metropolitan University

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    3 Years

Course summary

Sport has become a growing global industry, where the performance of the business behind the scenes is just as important as the performance on the pitch, court or course. Today, theres huge investment in venues for sport at every level. Not just physical arenas, but vehicles for maximising revenue from sporting events, fan engagement, marketing and sponsorship sales. Health and fitness initiatives are launched regularly, with public and private sector backing. The sports branding and clothing industry continues to generate millions of pounds every year. It all adds up to a world full of opportunity for a rewarding future in the sports industry.

Our BSc (Hons) Sports Marketing Management course explores what makes sports marketing so special. Youll develop key skills in areas like brand management, digital marketing and commercial sponsorship.

The course prepares you for real life in the industry by developing practical expertise, knowledge and experience that great careers are built on. Youll complete practical projects like developing a sponsorship proposal, creating a digital marketing campaign or putting together a business plan for a new sports enterprise.

To add even more to your CV, you can spend one year on placement with an employer or go abroad to study at one of our partner universities.

Career prospects

Some of our graduates have secured roles with major sports organisations like BBC Sport, England Netball, Birmingham 2022 Commonwealth Games and British Swimming. Others are in roles in football clubs such as Chelsea, Everton, Manchester City and Manchester United. Beyond the sports sector, our graduates have found roles as:

Multi-Channel Social Media Manager, JD Sports

Digital Marketing Executive, Betfred

Research Coordinator, Street Games

CRM Operations Executive, Fanatics

Content Marketing Executive, Red Bull

Social Lead, DAZN

Department Manager, Decathlon

Sport Development Officer, Stoke-on-Trent Council

Tuition fees

Students living in United States
(International fees)

£ 20,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Manchester Metropolitan University

Manchester Metropolitan University

Manchester Metropolitan University

  • University League Table

    56th

  • Campus address

    Manchester Metropolitan University, Ormond Building, Lower Ormond Street, Manchester, Lancashire, M15 6BX, United Kingdom

VIEW PROFILE
The university welcomes a diverse international student population of more than 5,000 international students from over 120 countries.
Each year, it offers a range of welcome events to help new students settle into university, explore the city, and prepare for their academic studies.
Study in the centre of the global city of Manchester, on a campus with world-class learning spaces, a lively Students’ Union and fantastic social hubs.

Subject rankings

  • Subject ranking

    Marketing

    33rd out of 87 7

    14th out of 86 2

  • Entry standards

    / Max 204
    127 62%

    39th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

    10

  • Student satisfaction

    / Max 4
    3.09 77%

    37th

    13

  • Entry standards

    / Max 213
    135 63%

    36th

  • Graduate prospects

    / Max 100
    83.0 83%

    4th

    3

  • Student satisfaction

    / Max 4
    3.35 84%

    11th

    21

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