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Sports Studies and Marketing BA (Hons)

University of Stirling

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UCAS CODE: NC56

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    12-SEP-22

  • Duration

    4 Years

Course summary

Here at Scotland’s University for Sporting Excellence, we are able to offer an outstanding environment in which to study sport, take part in sport, research sport, and perform in sport at the highest levels. Our scenic sporting campus is home to world-class sports facilities including a 50m swimming pool, a golf course, a fitness centre, an eight-court sports hall, nine grass and artificial pitches and 10 tennis courts, plus more. Our Sports Studies course is flexible, with a wide variety of module options. It can form part of a Combined Honours course alongside a range of subjects including Journalism, Marketing and Psychology. Sports Studies modules include: The Psychology of Sport Gain insight into the psychological techniques used to help athletes improve their sporting performance. Discover both the theory and the range of mental skills behind The Psychology of Sport with classes delivered by chartered sport psychologists. Upon completing this module, you will be able to plan, implement and evaluate an appropriate mental skills programme for a performing athlete. Sports Medicine, Health and Wellbeing. This module provides an understanding of the role of exercise and nutrition in developing a healthy lifestyle. It considers the medical aspects related to diet and exercise in maintaining health through sport and exercise. PE, School Sport and Youth Culture. A module which gives you an understanding of the dimensions of physical education, school sport and leisure for young people. In particular, it sets out to identify how young people develop their self-identities and how they accept or reject sport and physical activity in this process. Managing the Business of Sport: In this module you will learn about the concepts and practices involved in sport management. You will gain an understanding of the specifics of the sport industry and the challenges it faces.Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    38th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Subject rankings

  • Subject ranking

    6th out of 92 2

    19th out of 85 6

  • Entry standards

    / Max 200
    172 90%

    5th

  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

    16
  • Student satisfaction

    / Max 5
    4.08 82%

    21st

    3
  • Entry standards

    / Max 203
    167 76%

    5th

    5
  • Graduate prospects

    / Max 100
    62.0 62%

    54th

    24
  • Student satisfaction

    / Max 5
    4.03 81%

    65th

    2

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