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Strategic Advertising and Marketing Communications, MA

University of Greenwich

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Greenwich (Greenwich Campus)

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title. The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.

Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.

Tuition fees

Students living in United States
(international fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Greenwich

  • University League Table

    95th

  • Campus address

    University of Greenwich, Old Royal Naval College, Park Row, Greenwich, SE10 9LS, England

The university has 4,863 International students from 102 countries studying in the UK.
The university works with 30 overseas partner organisations.
Greenwich Campus has one of the most beautiful settings in London.

Subject rankings

  • Subject ranking

    94th out of 122 9

    82nd out of 97 3

    54th out of 92 9

  • Entry standards

    / Max 209
    115 54%

    71st

    1
  • Graduate prospects

    / Max 100
    50 50%

    98th

    14
  • Student satisfaction

    / Max 5
    3.83 77%

    98th

    3
  • Entry standards

    / Max 190
    106 53%

    70th

    29
  • Graduate prospects

    / Max 100
    60 60%

    42nd

    11
  • Student satisfaction

    / Max 5
    3.63 73%

    93rd

    2
  • Entry standards

    / Max 200
    117 61%

    40th

    3
  • Graduate prospects

    / Max 100
    75 75%

    30th

    8
  • Student satisfaction

    / Max 5
    3.87 77%

    70th

    23

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