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Strategic and Digital Marketing PhD

University of Gloucestershire

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Course options

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    University of Gloucestershire

  • Study mode

    Full time

  • Start date

    01-OCT-25

  • Duration

    4 years

Course summary

What is Strategic and Digital Marketing?

As a research degree candidate, you’ll be supported by a supervisory team with expertise in your subject and/or research approach. Our specialisms include consumer culture and identity, digital environments, destination marketing and sustainable tourism.

A research degree will open the door to work in full-time research or teaching, or provide a greater understanding of professional practice. Postgraduate researchers are able to draw on a wide range of expertise from more than 50 academic staff.

We also provide on-going research support in the form of webinars and seminars, and encourage you to participate at our conferences.

Gloucestershire Business School is a member of the European Doctoral Association in Management and Business Administration (EDAMBA), alongside other internationally recognised doctoral providers. Through this membership, our doctoral researchers join a group of over 125 candidates involved in driving new knowledge and professional practice forward.

Study style

There is a strong applied research focus and particular interests in: consumer culture and identity, digital environments, destination marketing and sustainable tourism. . We may also be able to offer you effective supervision for cross-disciplinary projects that link to engineering technology, computing, education and health.

We offer a range of further research training events, postgraduate researcher-led seminars, conferences and summer schools, which will continue your training opportunities throughout your programme. You’ll receive updates on opportunities to participate in training offered through other universities and bodies.

You’re also encouraged to attend national and international academic conferences in the latter stages of your research to present your ideas, and receive feedback at such events.

Tuition fees

Students living in United States
(International fees)

£ 12,775per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Gloucestershire

  • University League Table

    88th

  • Campus address

    University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH, England

Subject rankings

  • Subject ranking

    84th out of 122 3

    55th out of 87 4

  • Entry standards

    / Max 221
    121 55%

    72nd

  • Graduate prospects

    / Max 100
    63.0 63%

    81st

    6
  • Student satisfaction

    / Max 4
    3.07 77%

    57th

    32
  • Entry standards

    / Max 204
    110 54%

    71st

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    3
  • Student satisfaction

    / Max 4
    3.12 78%

    27th

    13

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