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Strategic Communication MA

Loughborough University

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Loughborough University

Course options

  • Qualification

    MA - Master of Arts

  • Location

    Loughborough University

  • Study mode

    Full time

  • Start date

    OCT-21, JAN-22

  • Duration

    1 year

Course summary

The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.

As part of the programme, you will explore some of the following questions:

  • How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
  • How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
  • Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?

Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.

Who should study this programme?

Our master's in communication is ideal for students with an interest in communication studies, specifically the role of communications in political, corporate and third sector messaging and positioning. It also provides an ideal foundation for those wanting to build a career in the marketing, public relations, advocacy and campaign management sectors.

Tuition fees

Students living in United States
(international fees)

£ 19,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

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Loughborough University

Loughborough University

  • University League Table

    7th

  • Campus address

    Loughborough University, Loughborough, Leicestershire, LE11 3TU, England

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Loughborough University's two campuses are located in different parts of the UK, near to airports, making it easier to explore more of Europe.
Loughborough's research community is made up of over 1,160 research students spanning 90 nationalities and over 860 members of staff supporting them.
Home to over 20,000 students and staff from more than 145 different countries. 1,070+ students are based at the London campus, over 80% are international.

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