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- Strategic Communication MA
Course options
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Qualification
MA - Master of Arts
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Location
Loughborough University
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Study mode
Full time
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Start date
OCT-21
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Duration
1 year
Course summary
The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.
As part of the programme, you will explore some of the following questions:
- How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
- How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
- Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.
Who should study this programme?
Our master's in communication is ideal for students with an interest in communication studies, specifically the role of communications in political, corporate and third sector messaging and positioning. It also provides an ideal foundation for those wanting to build a career in the marketing, public relations, advocacy and campaign management sectors.
Application deadline
06 September 2021
Tuition fees
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£ 19,950per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
6th
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Campus address
Loughborough University, Loughborough, Leicestershire, LE11 3TU, England
Subject rankings
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Subject ranking
5th out of 123 1
1st out of 97 3
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Entry standards
/ Max 209148 68%29th
3 -
Graduate prospects
/ Max 10093 93%2nd
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Student satisfaction
/ Max 54.23 85%10th
4 -
Entry standards
/ Max 190152 75%9th
5 -
Graduate prospects
/ Max 10079 79%9th
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Student satisfaction
/ Max 54.27 85%2nd
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