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Strategic Digital Marketing MSc

Aston University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Aston University

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

This contemporary course will equip you with the creative and strategic skills needed to work in digital marketing. The emergence of the circular economy and digital transformation has led to the creation of significant career opportunities worldwide ranging from small business to larger enterprise level. The dual qualification from Aston Business School and the Digital Marketing Institute offers significant added value to students who aspire to become digital professionals and transformational leaders of the future.

Learning, teaching and assessment

This course will provide you with an excellent learning experience that draws on the research and consultancy of Aston University academic staff, utilising the University’s links with business, professional and public sector organisations. It offers you the opportunity to enhance your employability by developing life-long learning and personal development skills.

Our innovative virtual learning environment, Blackboard, will support and enhance your learning experience. This online platform has a wealth of resources to help you make the most of your course such as lecture slides and other study materials. Aston University also has extensive physical and virtual library resources with access to leading textbooks, academic journals, business, and marketing databases. It also leading practitioner resources such as The Economist and Financial Times with full access to their current and previously published articles.

A variety of assessment methods, including exams, coursework, and practical sessions are designed to test your understanding of key topics. Every assessment is designed to combine leading theoretical and practical aspects of digital marketing.

Career Prospects

This course will develop the specialist skills and knowledge in digital marketing to enhance your personal career development the needs of future employers.

The dual award will enhance your career prospects across a wide variety of industries in the private, public, and not-for-profit sectors. There are significant employment opportunities in the UK, international, and global labour markets. If you choose to start up your own enterprise, or are already involved in an expanding small business, this postgraduate programme will enable you enhance the digital marketing strategies and drive business growth.

Tuition fees

Students living in United States
(International fees)

£ 23,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Aston University

  • University League Table

    39th

  • Campus address

    Aston University, Aston Triangle, Birmingham, Birmingham, B4 7ET, England

Aston is renowned for its careers and employability support, the opportunities it provides for students to gain practical work experience, and Job Shop support.
Students have the opportunity to gain experience through internships, placements, projects and business start-ups, and connections to local alumni networks.
The university has a range of scholarships including a fully-funded Aston Enterprise Scholarship for a student with a winning business idea.

Subject rankings

  • Subject ranking

    31st out of 122 2

    19th out of 87 3

  • Entry standards

    / Max 221
    134 61%

    43rd

  • Graduate prospects

    / Max 100
    79.0 79%

    27th

    11
  • Student satisfaction

    / Max 4
    3.00 75%

    85th

  • Entry standards

    / Max 204
    135 66%

    26th

  • Graduate prospects

    / Max 100
    85.0 85%

    17th

    7
  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    24

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