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Strategic Marketing and Consulting MSc

University of Birmingham

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Edgbaston Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Strategic marketing needs high-level skills, critical awareness of current issues and challenges, and the ability to respond rapidly to ever-changing markets. This MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Here, you will develop an advanced knowledge and understanding of contemporary and complex issues facing marketers, deepening your insights into the theory and practice of specialist aspects of marketing.

This course is designed for recent graduates or practising managers who are already familiar with basic marketing concepts, the Strategic Marketing and Consulting MSc programme will enable you to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen your insights in the theory and practice of specialist aspects of marketing. The suite of MSc Marketing Programmes have been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

The programme will develop your critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Recent graduates from our marketing programmes have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students.

Tuition fees

Students living in United States
(international fees)

£ 22,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Birmingham

  • University League Table

    13th

  • Campus address

    University of Birmingham, Edgbaston, Birmingham, Birmingham, B15 2TT, England

Subject rankings

  • Subject ranking

    22nd out of 123 7

  • Entry standards

    / Max 209
    152 70%

    25th

    7
  • Graduate prospects

    / Max 100
    87 87%

    5th

  • Student satisfaction

    / Max 5
    3.72 74%

    121st

    19

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