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Strategic Marketing Management MSc

Aston University, Birmingham

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Aston University

  • Study mode

    Full time

  • Start date

    JAN, SEP

  • Duration

    1 year

Course summary

Course Summary

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas of marketing, such as digital and brand management.

The course concludes with a Business Project; a substantial piece of work designed to provide you with an opportunity to analyse a business problem and practically apply the knowledge and skills developed during the course.

You can choose to study this course as part of our double degree programme.

Why choose us?

We belong to one of just 1% of business schools in the world to be triple accredited by AACSB, EQUIS and AMBA. We’re recognised for our teaching and research excellence. We pride ourselves on the quality of our teaching and research staff. You’ll benefit from their expertise and detailed knowledge of their academic field. Many of our staff have enjoyed long and distinguished careers in business, meaning you will get a great insight into how strategic marketing takes place in real-life business situations.

Accreditation/Exemption

Upon completion of this course, you will eligible for direct entry onto the Chartered Institute of Marketing(CIM) Diploma in Professional Marketing.

Course outline

This course will provide you with a detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations.

You’ll discover how strategic marketing management is essential for firms to gain a competitive advantage over their competition and in sustaining businesses success. You’ll study the core concepts of marketing, learning about fundamental principles as well as modern practices, trends and challenges. You’ll be taught key market research and analysis tools and techniques, giving you the ability to confidently match companies’ strengths to gaps in the market.

Learning, teaching and assessment

The course will be delivered using a wide range of teaching methods and techniques. This ensures you get the most from your learning experience.

In lectures, you’ll be taught key marketing theory, which provides you with the relevant background knowledge for each topic. You’ll examine real-life contemporary examples of marketing activity and strategy. These include video and written case studies, as well as input from guest speakers. This helps to give you further insight into specific marketing roles and practices.

Overseas opportunities

We benefit from an extensive network of partner institutions, including some of the highest ranked business schools in Europe, such as Kedge Business School in France. We also have partnerships with univesities worldwide, from Australia, to China, and USA to Singapore.

Placements

As part of this course you have the option to undertake a work placement. Spend one month to one year with a company of your choice and gain valuable professional experience. You will take what you’ve learnt and apply it day-to-day during a placement with either an international, national or local firm.

Tuition fees

Students living in United States
(international fees)

£ 19,850per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Aston University, Birmingham

  • University League Table

    43rd

  • Campus address

    Aston University, Aston Triangle, Birmingham, Birmingham, B4 7ET, England

Subject rankings

  • Subject ranking

    13th out of 84 2

    35th out of 85 1

  • Entry standards

    / Max 200
    135 67%

    22nd

    1
  • Graduate prospects

    / Max 100
    82 82%

    18th

  • Student satisfaction

    / Max 5
    4.13 83%

    17th

    29
  • Entry standards

    / Max 217
    117 53%

    43rd

    11
  • Graduate prospects

    / Max 100
    74 74%

    34th

  • Student satisfaction

    / Max 5
    3.92 78%

    60th

    8

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