Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Strategic Marketing Masters - MSc/PgD/PgC

Cardiff Metropolitan University

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Llandaff Campus

  • Study mode

    Full time

  • Start date

    SEP-24, JAN-25

  • Duration

    1 year

Course summary

Course Overview

The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. The course will be suitable for graduates motivated by the desire to launch a career or develop an existing one in the marketing field. This means that you will not be content to merely be presented with sets of theories and principles of marketing, but also expect to be given ample opportunity to critically evaluate the usefulness of these theories and principles in practice, especially in relation to your own particular needs.

The MSc Strategic Marketing will provide this opportunity in a number of ways, from case studies, projects through to the final thesis orientated assessment. We believe this programme gives its students the best chance to do well in a jobs market that will expect leaders and managers of the future to be equipped with the insights, education and skills needed to operate in what will be increasingly knowledge-intensive and complex environments.

Assessment

Assessment on the programme is mixed and will include a variety of formats. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Employability & Careers

The MSc Strategic Marketing programme has been designed for people wanting a successful and rewarding career in marketing generally, but also in the following, specific areas: Advertising/ Communications; Consumer behaviour; Branding; Digital and E marketing; Market Research; Media integration; International Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Tuition fees

Students living in United States
(International fees)

£ 17,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Cardiff Metropolitan University

Cardiff Metropolitan University

  • University League Table

    71st

  • Campus address

    Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales

Cardiff Met is home to 1,200 international students from over 130 countries.
International students are value​d and respected for the unique experiences and perspectives they contribute to university life.
A University of Sanctuary, Cardiff Met creates a safe and welcoming space for asylum seekers, refugees and migrants, supporting them to reach their potential.

Subject rankings

  • Subject ranking

    41st out of 91 37

  • Entry standards

    / Max 191
    125 61%

    45th

  • Graduate prospects

    / Max 100
    83.0 83%

    18th

    27
  • Student satisfaction

    / Max 5
    3.76 75%

    75th

    14

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!