Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Strategic Marketing MSc/PGDip/PGCert

Middlesex University

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Middlesex University

  • Study mode

    Full time

  • Start date

    SEP-22

  • Duration

    1 year

Course summary

Overview

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies. Given a potential ease of lockdown and social distancing regulations, we will run a week-long residential, which will give you a true understanding of strategic marketing practice.

Careers

How can the MSc Strategic Marketing support your career?

Skills and knowledge in strategic marketing can be developed further through an in depth approach to and understanding of research, strategy, planning and marketing channels. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.

Careers within strategic marketing can include:

  • Marketing Officer, Executive or Manager
  • Strategic Marketing Consultant
  • Marketing Analyst or Researcher
  • Digital Media Analyst or Manager
  • Marketing Account Manager
  • SME Owner

Students can also exit with PGCert and PGDip awards.

Tuition fees

Students living in United States
(international fees)

£ 16,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Middlesex University

  • University League Table

    112th

  • Campus address

    Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England

Subject rankings

  • Subject ranking

    45th out of 95 39

  • Entry standards

    / Max 200
    109 52%

    69th

    1
  • Graduate prospects

    / Max 100
    58.0 58%

    65th

    13
  • Student satisfaction

    / Max 5
    3.82 76%

    48th

    32

Suggested courses

London South Bank University
NEARBY

MSc Marketing

London South Bank University

University league table

Northumbria University, Newcastle
SIMILAR RANKING

MSc Digital Marketing

Northumbria University, Newcastle

Marketing league table

43
Kingston University
MOST VIEWED

Marketing and Brand Management MSc

Kingston University

University league table

79

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!