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Strategic Marketing MSc/PGDip/PGCert

Middlesex University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Middlesex University

  • Study mode

    Full time

  • Start date

    OCT

  • Duration

    1 year

Course summary

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation. Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. Skills and knowledge in strategic marketing can be developed further through an in depth approach to and understanding of research, strategy, planning and marketing channels. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions. Careers within strategic marketing can include: Marketing Officer, Executive or Manager; Strategic Marketing Consultant; Marketing Analyst or Researcher; Digital Media Analyst or Manager; Marketing Account Manager; SME Owner. Students can also exit with PGCert and PGDip awards.

Tuition fees

Students living in United States
(international fees)

£ 16,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Middlesex University

  • University League Table

    98th

  • Campus address

    Middlesex University, Hendon Campus, The Burroughs, Barnet, NW4 4BT, England

Subject rankings

  • Subject ranking

    69th out of 84 4

  • Entry standards

    / Max 200
    112 55%

    57th

    7
  • Graduate prospects

    / Max 100
    54 54%

    71st

  • Student satisfaction

    / Max 5
    4.20 84%

    11th

    46

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