Tourism Management/Marketing BSc (Hons)

Tourism Management is reputed to be the world's biggest industry. The combination of Tourism and Marketing will enable you to explore the exciting and dynamic tourism industry whilst developing and discovering a new skill set in traditional and digital marketing theories. At Aberystwyth University, you will study in a place where tourism helps a vibrant community thrive. You will also be studying a degree in a department that is an accredited CIM Gateway Centre, meaning you can study your degree and obtain exemptions from the modules provided by the Chartered Institute of Marketing (CIM).

Why study Tourism Management / Marketing at Aberystwyth?

• This degree is engineered for those wanting a career in tourism and marketing - the world’s biggest industry.
• The marketing component of this degree allows you to explore the changing use of information technology and digital media for marketing purposes in a creative and innovative way.
• See your skills which include communication, time management, objective management improve with us.
• You will also develop your skills and knowledge in the strategic and operational aspects of contemporary marketing that include branding, communications, relationships, consumer behavior, the management of marketing and contemporary marketing practice.
• Take part in three-day tours of a UK destination and a week-long tour to an overseas tourism destination when you study with us.
• Receive expert advice by visiting speakers who are prominent in the industry who bring their professional experience to the classroom.

Employability

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

• Marketing Executive;
• Market Researcher;
• Advertising Copywriter;
• Advertising Account Planner;
• Media Planner;
• Media Buyer;
• Public Relations Officer.

What skills will I obtain from this degree?

Studying our degree in Marketing will equip you with the following skills:

• Improved numeracy skills and the ability to research, interpret and use statistics;
• Deep understanding of the causes and effects of economic and other external changes;
• The ability to communicate clearly in a written and spoken form;
• Effective problem solving;
• Analytical and creative thinking skills;
• Decision-making;
• The ability to work independently and as part of a team;
• Time-Management and organisational skills;
• Self-motivation and self-reliance.