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User Experience and Service Design MA

Loughborough University

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Loughborough University

Course options

4 options available

  • Qualification

    MA - Master of Arts

  • Location

    Loughborough University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 Year

Course summary

Our User Experience and Service Design programme is offered as either an MA or an MSc – you can choose. This advanced degree will develop your knowledge, skills and practice in Experience (UX) Design, Service Design and Interaction Design. Our modules will teach you how to (1) undertake user research, (2) identify opportunities for creating great user experiences and (3) design transformative products/services. You will also work with industry clients and develop material for your portfolio. The MA/MSc User Experience and Service Design equips students to become human-centred designers within the industry and empowers them to design socially and environmentally responsible products and services. The programme's content will enable you to develop your skills and competencies in both the creative and analytical aspects of UX whilst working on a diverse range of projects. This includes the opportunity to design experiences that embed digital in the physical world, take an empathic and systemic worldview, and use the opportunities presented by new technologies such as artificial intelligence (AI) and extended reality (XR) to design compelling product and service experiences. You will develop key skills in user experience design principles and practice, including design research methods, systems thinking, service design, interactive prototyping, video prototyping, experience prototyping, interaction design, social design, storytelling, teamwork, and project management. You will further develop your UX research and design practice skills within an evidence-based major project. The MA/MSc in User Experience and Service Design is offered alongside a parallel MSc/MA in User Experience Design programme. The User Experience and Service Design program specifically includes Systems Thinking and Service Design, so it has a broad worldview of user experience design. The parallel User Experience Design programme includes Usability and a range of optional specialisms instead of Service Design. Both programmes can be completed as either an MSc or MA at your choice. Doing a programme as an MA means you will be creative and big thinking. If you do this programme as an MSc, you will focus more on empirical investigation and data analysis.

Application deadline

25/08/2025

Tuition fees

Students living in United States
(International fees)

£ 30,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Loughborough University

Loughborough University

Loughborough University

  • University League Table

    7th

  • Campus address

    Loughborough University, Epinal Way, Loughborough, Leicestershire, LE11 3TU, United Kingdom

VIEW PROFILE
The university's two campuses are located in Loughborough and London, both close to airports, making it easy to explore Europe and beyond.
Loughborough's research community has over 1,200 research students spanning 90 nationalities, with more than 800 members of staff supporting them.
Home to over 18,000 students and staff from more than 130 different countries. Of the students based at the London campus, 80% are international students.

Subject rankings

  • Subject ranking

    Marketing

    10th out of 90

  • Entry standards

    / Max 211
    155 73%

    12th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.92 73%

    83rd

    1

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