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Guide to Studying Marketing
What is Marketing?
- Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.
- It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.
Why study Marketing?
- Marketing is a degree which will prepare you for a wide range of careers. Among the reasons why one may study marketing is because you get to build a solid foundation of business skills, not just in sales.
- If you’re interested in business, psychology or social studies then this is the degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.
- Marketing benefits society in general by improving people’s lives in two ways. First, it facilitates trade. Secondly, it helps people choose what is best for them.
- Marketing jobs will always be there. Specialist sales people may seem like the first ones to go when the budget is cut, but really they are among the most valuable. Products don't sell themselves.
- As a specialist skill, the best marketers are in high demand, and thus command a very decent starting salary. If money is what drives your choice of course, marketing is worth checking out.
Coursework, assessment and exams
- You will be expected to complete small class based activities in groups of four to seven people which could lead to a short group presentation on a specific task. Learning the art of the sales pitch is crucial.
- You may also be presented with business case studies that reflect the reality of decision-making and problem-solving activities in a professional business environment. These will provide basis for essays and exams.
What degree can I get?
- BSc Marketing
- BA Business Management
- BSc Consumer Behaviour and Marketing
- BA Business Economics with Marketing
What qualifications do I need?
- Most combinations of A-levels will get you on a Marketing course.
- Always confirm the entry requirements for the particular university/course you are interested in.
Use our Course Chooser to search through Marketing courses.
What are the postgraduate opportunities?
- There is an exciting range of taught MAs and research degrees at postgraduate level.
- Examples include an MA in Public Relations, an MSc in Marketing Management, Branding and Identity, Food Consumer Marketing and Product Development, and MA in Creative Advertising.
*Professional employment refers to a job or occupation which normally requires a degree.
**Non-professional employment refers to a job or occupation which doesn't normally require a degree.
What are the job opportunities?
- Marketing may seem like a slightly pigeonholing course, but there are a range of options available, with most positions on a business organisation having skills fulfilled by this course.
- Particular job areas include advertising planner, and later executive, advertising artist or copywriter, market research, media planner, buyer or sales, event management, PR, or accounting.
- Several professional organisations offer specialised positions for Marketing graduates, such as CIM.