Below are detailed subject listings, along with the subject table that ranks that course.
If you can't find the course you're looking for, return to the main list of HESA subjects and check the list on the left-hand side.
|HESA Subject||Description||CUG Subject|
|Marketing (N500)||The techniques involved in the management of an organisation's relationship with its customers and the world at large.||fl.CugSubject|
|Market research (N510)||The specific techniques involved in the identification, definition and research of markets for an organisation's products or services.||fl.CugSubject|
|Sales management (N520)||The specific techniques involved in the management of a sales function within an organisation.||fl.CugSubject|
|Distribution (N530)||The techniques involved in delivering a product or service to a customer or end user.||fl.CugSubject|
|International marketing (N550)||The specific techniques involved in marketing goods or services to other countries or cultures.||fl.CugSubject|
|Promotion & advertising (N560)||The techniques involved in the promotion and advertising of an organisation or an organisation's products.||fl.CugSubject|
|Advertising (N561)||The study of promotional displays, whether presented orally or visually, in order to sell items and services or to publicise events. Concentrates on business, management and financial aspects and not on the production of the artwork and ideas themselves.||fl.CugSubject|
|Corporate image (N562)||The study of the way an organisation is perceived by its members and the public. Includes the impact of promotional displays in order subliminally to recall a particular company or product.||fl.CugSubject|
|Sponsorship (N563)||The study of the provision of funds for an activity or charity in order to gain publicity.||fl.CugSubject|
|Marketing not elsewhere classified (N590)||Miscellaneous grouping for related subjects which do not fit into the other Marketing categories. To be used sparingly.||fl.CugSubject|