Five reasons to study Marketing

1. Why marketing graduates are in demand

Marketing in many businesses is a vital component. It’s the means by which a service's quality and usefulness are communicated to potential customers, making it indispensable. A degree in Marketing, especially from a top university, will provide you with a skill set that will always be in demand.

2. A marketing degree offers diverse career options

Marketing is a diverse field to work in. Your role as a marketing specialist could include data research and analysis of consumer behaviour or selling and promoting a service or product. This provides a career that can cater to your personal preferences.

Despite the stereotype of marketing belonging in the competitive world of big business, there are many other career paths. For example, charities need to be marketed just as much as, if not more than, commercial businesses.

3. Marketing degrees are flexible and can be combined with other subjects

A degree in Marketing doesn't have to focus solely on one area. The availability of joint honours allows you to develop your skills in the context of another subject. This could be a foreign language – which could be a real advantage for foreign business – or Psychology – to understand better why consumers act the way they do. Marketing is open-ended, so you can tailor your degree and career to the area you are passionate about.

4. Many marketing degrees include a year in industry

With many Marketing degrees, there is the potential for a year in industry. This provides invaluable experience in real-life marketing roles and the opportunity to build your professional network. It also gives you time away from the lecture theatres, providing a welcome break from academia.

5. Marketing offers strong long-term earning potential

The starting salary is by no means poor for Marketing graduates, but the potential future salary is far more impressive. If you choose a marketing profession, career growth could see you earning serious money later on in your career.

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