Guide to studying Marketing
If you’re considering a career in business or specifically marketing, this guide will help you understand what a degree in Marketing would be like.
- What do graduates do and earn?
Marketing is about how to best communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service or brand.
Marketing was previously done via word of mouth, and then who could shout the loudest. The theory remains the same, but the practice has changed considerably due to the growing digital world.
If you’re interested in business, psychology or social studies, then this is a degree for you. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students.
Read our five reasons to study Marketing for more information on why you might choose to study this subject area.
Marketing may seem like a slightly pigeonholing course, but there's a range of options available, with most positions on a business organisation having skills fulfilled by this course.
Particular job areas include advertising planner, and later executive, advertising artist or copywriter, market researcher, media planner, buyer or salesperson, event manager, PR officer or accountant.
Several professional organisations offer specialised positions for Marketing graduates, such as CIM.
In the infographic below, the first table shows what graduates of Marketing have gone on to do in the months after their graduation.
The second table shows the average salaries of undergraduate Marketing students entering employment. The three skill levels – high, medium and low – reflect the UK's Standard Occupational Classification's major groups 1–3, 4–6 and 7–9 respectively.
Source: HESA Graduate Outcomes Survey 2017/18
Most combinations of A Levels (or equivalent) will get you on a Marketing course.
Always confirm the grades and other entry requirements for the particular university/course you're interested in, as they change between each institution.
- GO TO
- Choosing A Levels
- BSc Marketing
- BA Business Management
- BSc Consumer Behaviour and Marketing
- BA Business Economics with Marketing
You'll be expected to complete small class-based activities in groups which could lead to a group presentation on a specific task. Learning the art of the sales pitch is crucial.
You may also be presented with business case studies that reflect the reality of decision-making and problem-solving activities in a professional business environment. These will provide a basis for essays and exams.
Examples of taught MAs and research degrees at postgraduate level include an MA in Public Relations, an MSc in Marketing Management, Branding and Identity, Food Consumer Marketing and Product Development, and MA in Creative Advertising.